You Get What You Pay For (YGWYPF)
Communication is rapidly changing and governments, businesses, the arts and organisations are now increasingly using live-streaming to convey their messages to large groups of people. In this context, the staging, audio and video quality of a production is inherently important to enable the content to be fully understood, enjoyed and accepted by viewers.
Accordingly, the “producers” of this content – whether municipal council, public hearings, governments, concert producers, sports, etc. – that broadcast with a poor streaming quality can lose significant impact if their production is of lesser quality – which could even be counterproductive. In a lot of these case, whether you are using a free streaming platform or taking a DIY approach, “You get what you pay for”. Consequently, an enthusiasm and acceptance by viewers can best be realised by using professional live-stream webcasters whose raison d’etre is the production of content specifically catered for web broadcasting.
Although YouTube, Facebook and other social media platforms can host live streaming, these are only “Tools” and an understanding of how and when to use thee tools is imperative. In some cases, these tools might not be the right ones for the job at hand.