WEBCASTING
A Green Initiative

A blog written by iSi LIVE to provide you some valuable insight into what it is that we do and what we take pride in. This is from us, to you, in an effort to inspire a better webcasting future.

By iSi LIVE

Reducing the Carbon Footprint

Webcasting has become a very popular alternative to in-person gatherings for meetings and events. However, people often don’t think about how webcasting is actually a green initiative, saving precious natural resources, reducing our carbon emissions, and reducing waste. Why? It is pretty simple. When people attend a webcast, there is no need to travel. That means less use of planes, buses, and personal vehicles. It also means there is no need to host a large group in a single space, which reduces the waste of food, water, plastic products, and the creation of trash and the other byproducts of events.

Before the introduction of live streaming, gathering people together was an essential component of nearly every business and organization. Whether for training, conducting business, or sharing certain types of information, having people travel to a central destination was the only option. While there continue to be situations where in-person meetings are preferred, more organizations realize that virtual events can be just as useful. Some are even experimenting with the hybrid event, where some are gathered together, and others join via webcasting.

No matter what format organizations use, when more participants can join online, that means less travel, fewer carbon emissions, less trash, less waste, and a greener event. And fortunately, in this case, what is good for the environment is also good for the budget. Less travel and less waste means fewer expenditures.

So, add caring to the environment to the list of reasons your organization should learn more about using professional webcasting to communicate with your customers, members, stakeholders, employees, fans, or anyone else.

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