There are three core strategies for a successful webcast that increases revenue and makes a high impact.
PRE-EVENT
Market your webcast through social media and other marketing media relevant to your target audience. This is very important because people cannot attend a webcast they do not know about. However, you want to ensure you drive your traffic back to your site and collect information for follow-up and regular reminders.
LIVE
Evaluate the content that is being captured and the outcome you are hoping for. For the vast majority of our clients, I recommend broadcasting Live from YOUR webpage. You can drive traffic to a single destination, re-enforce your brand, and just by doing so, encourage your audience to explore what else your website has to offer. This might not always be the case for every business. If all or the vast majority of your engagement utilizes a social network, you may want to consider it.
POST -EVENT
Leverage your social platforms to expand your reach and host some of the archived content. Provide post-event snippets and teasers but drive traffic back to your site for full versions after the event. This is an effective way to increase your website’s visits and, more importantly, make your audience familiar with your brand and services.
In summary, when it comes to choosing the platform(s) for live stream or on-demand video, there is no one size fits all answer for all business. You have to test and track to see what works best for your business.