Choosing Where To Send Your Webcast Audience
In recent times businesses of different sizes are leveraging live streaming and on-demand videos more than ever before to increase their impact and drive revenue.
However, many small business owners are still confused about webcasting, especially choosing the best platform to host their broadcast because of the numerous options we have – YouTube, Facebook, Instagram, your website, and more.
In this blog post, I will share the pros and cons of broadcasting from your website and single or multiple third-party platforms. Bear in mind that your choice of platform(s) will inform the destination you send your audience.
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               BROADCASTING FROM SINGLE THIRD-PARTY PLATFORMÂ
PROS
- Better Metrics
- Content can be streamlined to the medium
- Your audience will have a consistent experience.
CONS
- Viewership may not be as good
- Depending on the platform, there might be limitations
of what can be done (QA Polling, Quiz, Donating, Voting, etc.)
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                  BROADCASTING FROM YOUR WEBSITE
PROS
- Totally customizable and not limited by any 3rd party
platform’s rules, features, etc. - Drive traffic to your site
- Improved Metrics
Note that broadcasting
from your website shares the same demerits as broadcasting from a single
third-party platform.  Â
                    BROADCASTING FROM MULTIPLE THIRD-PARTY PLATFORMS
PROS
- Chances are you have more eyeballs on the content
- Provide people the choice to watch on their preferred
platform
CONS
- Inconsistent experience for all viewers
- Varied metrics on viewership