Cost Reduction
Along with gaining a wider audience, webcasting is also a great way to reduce costs compared to hosting a physical event. Think about the costs of lodging, venues, meals, etc. that add up when hosting a large event. All of those costs are greatly reduced by delivering the information through an online format. Not only that, but people who wouldn’t have been able to attend the event in person still feel involved in whatever is taking place on the broadcast. Going hand in hand with reduced costs, having money left over in the budget allows you to have more events than wouldn’t normally be possible without webcasting. This allows businesses to push out more content, giving people more information at their fingertips.
Environmental Impact
Having an environmentally conscious image as a company can not only be a competitive business advantage, but more importantly, your company is doing it’s part in taking initiative towards environmental safety. Given the virtual nature of webcasting, you reduce the environmental footprint of your event and business.