What is Webcasting?

A blog written by iSi LIVE to provide you some valuable insight into what it is that we do and what we take pride in. This is from us, to you, in an effort to inspire a better webcasting future.


Webcasting is the process of streaming video content live over the internet. Webcasting can be video only, or video and audio integrated together. All of this operates in real time and is available for viewers online to watch instantly. Webcasting is a great tool for individuals and companies to connect their brands and services with people around the world.

What are the benefits of Webcasting?

As a company, utilizing webcasting as a form of communicating with your customer base allows you to not only convey information and products in a more digestible way, but also allows your company to broaden the audience in which it is reaching. People enjoy consuming content that is both visual and interactive, and webcasting can provide both. Integrating live chat along with your broadcast allows the viewers to communicate with each other and share their opinions. This not only creates a space where people can talk about the subject matter, but also a place for the company to gain feedback on their broadcast in real time.

Cost Reduction

Along with gaining a wider audience, webcasting is also a great way to reduce costs compared to hosting a physical event. Think about the costs of lodging, venues, meals, etc. that add up when hosting a large event. All of those costs are greatly reduced by delivering the information through an online format. Not only that, but people who wouldn’t have been able to attend the event in person still feel involved in whatever is taking place on the broadcast. Going hand in hand with reduced costs, having money left over in the budget allows you to have more events than wouldn’t normally be possible without webcasting. This allows businesses to push out more content, giving people more information at their fingertips.

Environmental Impact

Having an environmentally conscious image as a company can not only be a competitive business advantage, but more importantly, your company is doing it’s part in taking initiative towards environmental safety. Given the virtual nature of webcasting, you reduce the environmental footprint of your event and business.

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