Live Streaming

You Get What You Pay For (YGWYPF)

A blog written by iSi LIVE to provide you some valuable insight into what it is that we do and what we take pride in. This is from us, to you, in an effort to inspire a better webcasting future.

By iSi LIVE

Down for Hours? Scrambling to Restore Services?

Communication methods have drastically changed in recent times; governments, businesses, the arts, and organizations, now more than ever, have had to pivot to keep up with the rapid change of pace in engagement and messaging, and are relying on live streaming to convey information to audiences of varying sizes.

When it comes to live-streaming; staging, along with audio and video quality of a production is imperative to provide the best viewership experience in fully understanding and enjoying the content and messaging.

Whether you are using a free streaming platform or taking a DIY approach; fact is, “You Get What You Pay For”.  It’s no surprise that poor streaming quality, or a platform that offers little to no accountability to its users can create significant loss of impact in message delivery, if the production quality is lackluster.

Aren’t YouTube/Instagram/Facebook Live the obvious live-streaming solution answer? Great question!

These platforms support live streaming, they aren’t a live streaming solution. Social media platforms are social sharing tools that host pre-recorded and live video; however, when it comes to delivering quality streaming and professional messaging, it’s best to enlist the help of live streaming and consultation specialists.

While free platforms can save money; if delivering a message with quality matters, it may be best to evaluate if you are using the right tool for the job. You don’t have to settle for a one-size-fits-all approach. There are options available to tailor-make a solution that serves your organization, its message, and most importantly, your audience.

If you are evaluating whether to DIY and use a free platform, ask yourself if the following:

  • Does my event require authentication?
  • Do we want to interact with our viewers via questions, polls, slides, etc?
  • Is it important to make the content accessible (translation, lip reading, closed captioning, sign language, transcription, etc.)?
  • Do we require broadcast quality and video production on-site?
  • Do we want to monetize the event through pay-per-view?
  • Do we need to integrate/interface with third-party platforms (LMS, videoconferencing, meeting management platforms, etc.)?
  • Does the event have sensitive content or require restricting access to specific viewers?

Asking these questions when reviewing your event can help with understanding what direction to take and which tool(s) to leverage to ensure your event provides you and your audience with the best return on investment. 

Feel free to reach out; we’re happy to be your go-to pros!

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