Down for Hours? Scrambling to Restore Services?
Communication methods have drastically changed in recent times; governments, businesses, the arts, and organizations, now more than ever, have had to pivot to keep up with the rapid change of pace in engagement and messaging, and are relying on live streaming to convey information to audiences of varying sizes.
When it comes to live-streaming; staging, along with audio and video quality of a production is imperative to provide the best viewership experience in fully understanding and enjoying the content and messaging.
Whether you are using a free streaming platform or taking a DIY approach; fact is, “You Get What You Pay For”. It’s no surprise that poor streaming quality, or a platform that offers little to no accountability to its users can create significant loss of impact in message delivery, if the production quality is lackluster.
Aren’t YouTube/Instagram/Facebook Live the obvious live-streaming solution answer? Great question!
These platforms support live streaming, they aren’t a live streaming solution. Social media platforms are social sharing tools that host pre-recorded and live video; however, when it comes to delivering quality streaming and professional messaging, it’s best to enlist the help of live streaming and consultation specialists.
While free platforms can save money; if delivering a message with quality matters, it may be best to evaluate if you are using the right tool for the job. You don’t have to settle for a one-size-fits-all approach. There are options available to tailor-make a solution that serves your organization, its message, and most importantly, your audience.