Content is King
The landscape of meetings are changing. Budgets, time restrictions, travel can dissuade attendance at conferences and events but by webcasting, one can virtually participate. Webcasting can’t replace the in-room experience and the networking opportunities that occur during an event but webcasting can include those who physically can’t attend.
Webcasting cannot only supplement an event by enabling those to participate virtually, but you can also create a unique experience for the webcast participant using a number of tools meant to engage the online audience – tools that aren’t even available to those attending in person. Polling, voting, blogging, ability to share and download information in real time and interact with those in-room as well as online are all features that can easily take a one-sided webcast – into unique experieince onto its own.